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⚡ Elevation Nation | Powered by Don Ale Reyes · @donalereyes

From First Job to First Million — The Blueprint Nobody Handed You.

For the contractor ready to scale. For the construction worker who wants to start their own business one day. For the first-generation business owner figuring out the side of the trade nobody teaches you. Nobody handed you a blueprint — until now.

⭐⭐⭐⭐⭐Trusted by 500+ contractors
🏆Used internally at a $10M+ home service company
🎓Based on 15+ years in the home service trades
⏰ Founding Price Ends In 47:00:00
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⚡ 5 years of figuring it out — compressed into a weekend. $47.
🛡️ 30-Day Money-Back Guarantee · Instant delivery · 📘 English + 📗 Spanish included
From the Ground Up: The $3M Contractor Playbook
⭐⭐⭐⭐⭐ Trusted by 500+ contractors | 🏆 Used internally at a $10M+ home service company | 🎓 Based on 15+ years in the home service trades
WHAT YOU GET FOR $47
✅ Playbook — EN + ES (179 pages)
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🎁 Job Cost Calculator
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🎁 Weekly Scorecard
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$97 $47
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Who Wrote This

Who Wrote This and
Why It Works

David Reyes

David Reyes didn't learn this in a classroom or at a mastermind. He built it in the field — starting with one truck and building Green Ladder Roofing into a $10M+ home service operation. He knows the difference between a business that runs you and a business you run, because he lived both sides.

He's been in the home service trades for 15+ years. Started in roofing, scaled it to $10M, and realized the system works for any contractor — roofing, HVAC, plumbing, electrical, painting, or any trade where you start with a truck and a phone. He's felt the pain of a record revenue month where payroll barely cleared. Now he's focused on buying other businesses and building toward an exit — and teaching what actually worked in the process.

This isn't theory. This is the exact playbook from a real operation that's still running at $10M+.

"I grew up in Section 8 housing. Immigrant parents. Barely graduated high school. Barely graduated college. Then I built a $10M company — not because I was the smartest, but because I copied people already doing what I wanted to do and modified it until it fit."

This playbook is what I wish I had at the start. Every lesson written down so you don't have to learn it the hard way.

  • Built a $10M+ home service company — started in roofing
  • 15+ years in the home service trades
  • Systematized operations across multiple crews and locations
  • Hired, trained, and retained a 25+ person organization

I remember the exact moment it clicked. I was sitting in my truck outside a job that should have been profitable — and the math didn't work. Again. I had the crew, the customers, the work. But the money kept disappearing and I couldn't figure out where.

I wasn't missing hustle. I was missing a system.

That's the moment I started building the blueprint that eventually took us to $10M. This playbook is that blueprint — written down so you don't have to sit in that truck wondering what you're missing.

Why This Hits Different

Some of us aren't just building a business.

We're trying to change what our family's next 20 years look like. We're trying to prove something. To our parents who worked their whole lives without ever getting to rest. To ourselves. To the people who counted us out.

That's a different kind of pressure. And it deserves a different kind of playbook.

This one was built for you.

A message from David Reyes

Quite frankly, the game has changed.
Most contractors don't know it yet.

I have friends on both ends of the spectrum.

Some of them are on a rocket ship to $100 million. They've built systems, accountability, pipelines. Their business runs without them. Every year compounds.

And I have friends who don't know how to price a job. Who can't tell you their gross margin. Who work 70 hours a week and wonder where the money goes. They're not lazy. They're not dumb. They just never built the operating system.

Here's what I know: within 2 years, what's in this playbook will be the bare minimum standard in this industry. Not a competitive advantage — a baseline requirement just to compete.

The contractors implementing these systems now will be so far ahead that it won't even be close. The ones who don't will feel it. In lost bids. In crews they can't keep. In margins that don't make sense no matter how busy they are.

This took me 15 years and $500,000 in real tuition — mistakes, wrong hires, bad bids, failed systems. I wrote it all down. Every framework. Every lesson.

It's $47. Which is, quite frankly, insane. But the window to use it as a competitive advantage closes fast.

Get on the Right Side of This — $47 →

You're Not Stuck Because You're Lazy.

You're stuck because you have missing pieces to the puzzle. The contractors making $3M aren't smarter than you — they just found the blueprint. This is the blueprint.

Is This for You?

This Playbook Is for You If...

✓

You're doing real revenue but can't figure out where the money goes at the end of the month.

✓

You know what it feels like to be busy and broke at the same time.

✓

You want to build something that runs without you — not another job that owns you.

✓

You've watched less-skilled competitors charge more and win more — and you're done accepting that.

✓

You sense the industry is changing fast and you want to be ahead of it, not reacting to it.

✓

You want to be on the rocket ship side, not the "I don't know how to price a job" side.

What Readers Are Saying

Real Contractors. Real Results.

★★★★★

"I've been in HVAC for 14 years. Chapter 2 alone showed me I was leaving $180K a year on the table. I implemented the pricing framework in week one and raised rates 18% without losing a single customer."

MT
Mark T.
HVAC Owner · Phoenix, AZ
★★★★★

"The Crew Machine chapter changed how I hire. I stopped hiring bodies and started hiring systems. My best foreman now trains new hires using SOPs I built from this playbook. Game changer."

RG
Ricardo G.
Roofing Contractor · San Antonio, TX
★★★★★

"I was doing $3.2M and stuck. Read this in a weekend, implemented the scorecard, fixed my AR process, and broke $4M in 6 months. The 90-day playbook is worth 10x the price alone."

KP
Kevin P.
General Contractor · Atlanta, GA

The Truth Nobody Says Out Loud

The contractors winning right now didn't just work harder than you.

They had access. Mentors who'd already scaled. Masterminds. Rooms most of us were never invited into. They didn't figure it out from scratch — they borrowed someone else's blueprint.

I didn't have that when I started. I bled for every lesson. Paid $500,000 in tuition to mentors, coaches, and masterminds over the years just to learn what I'm handing you right now.

This is me putting you in those rooms. For $47.

"The playing field was never level. This is how you level it."
— Don Ale Reyes
Inside the Playbook

13 Chapters. Every Problem Solved.

Real systems. No fluff. Every chapter solves a specific problem keeping you stuck — and gives you a concrete action you can implement this week.

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Ch 1: The $1M Myth

Why revenue ≠ income — and the math that separates broke millionaires from actual winners.

📊

Ch 2: The Money Math

Job costing that actually works. Know your true profit on every job before you bid it.

📱

Ch 3: The Lead Machine

Get your phone ringing on command. Build a system so you're never hunting for leads again.

⚡

Ch 4: Speed Kills

Why the fastest contractor wins every time. Execution is the cheat code — here's how to build it.

🤝

Ch 5: The Close

Selling without being sleazy. The 3-tier pricing framework customers choose from, not argue about.

👥

Ch 6: The Crew Machine

Hiring, training, keeping people. Build a team that executes even when you're not around.

⚙️

Ch 7: The System

SOPs that don't collect dust. Documented processes that actually get followed and improve margins.

📈

Ch 8: The Scorecard

Five numbers that tell you everything. Know your business health at a glance, every single day.

💵

Ch 9: The Cash Machine

AR, collections, cash flow. Stop leaving money on the table. Get paid faster, keep more.

🚀

Ch 10: The $3M Ceiling

What breaks when you grow — and how to smash through the plateau most contractors hit.

🏗️

Ch 11: Build to Scale

The systems, roles, and org structure that let you step back from daily operations without chaos.

💰

Ch 12: The Exit

Building something someone wants to buy. Create an asset, not just a job. Sell for real money.

📋

Ch 13: The 90-Day Playbook

Your week-by-week action plan. Stop reading and start executing. Here's your exact roadmap.

💰 Let's Do the Math

The $47 That Pays for Itself

Raise your close rate by just 5% on 10 leads a month at a $10,000 average ticket.

That's ONE extra job = $10,000.

This playbook cost $47.

That's a 200x return in month one.

Every month you don't have these systems is costing you more than $47. You just can't see it yet.

Two Years From Now, You're In One of Two Places

❌ Without This
  • Still guessing on pricing, hoping jobs are profitable
  • Watching systemized competitors take your customers at higher prices
  • Crew turnover, no accountability, same problems every week
  • Working 60+ hours and wondering why the bank account doesn't reflect it
  • The industry left you behind while you were grinding
✅ With This System
  • Every job priced for real margin before you sign anything
  • Scorecard running — you know your numbers before your accountant does
  • Team held accountable with systems, not personality
  • Business runs without you being on every job site
  • On the right side of the split — one of the operators pulling away from the pack

The difference between these two outcomes isn't talent. It's the operating system you build in the next 90 days.

The Real Cost of Doing Nothing

  • Every month without a job costing system, you're losing money on jobs. You just don't know which ones.
  • Every month without a follow-up system, you're giving leads to your competitor for free.
  • Every month without a pricing framework, you're charging less than the guy with half your skill.
"
You will always lose until you learn. Then you win.
— Alex Hormozi (principle that changed how Don Ale approached his business)
In His Own Words

The Story Behind This Playbook

David built this for the contractor he used to be — grinding hard, making revenue, but not making money.

"I was soaking wet 'cause it was raining when I went to go pick up the money. Soaking wet, tired, everybody's gone. My family's gone. I was sitting on the couch. $3,000 broke. And I'm just like... I don't know."

— David Reyes, after losing money on his first job

"Coming from a kid who grew up in Section 8 housing, I would've never believed I would've done a million a year — let alone one month."

— David Reyes, on hitting $1M in a single month

"Other people won't survive this moment. So I will. That was my motivation for a long time."

— David Reyes, on the mindset that carried him through

I started with guys who had the same shot I had. Same city. Same tools. Same market.

Some of them are still where they were 10 years ago. Not because they don't work hard — they outwork me on most days. But ego told them they could figure it out alone. That asking for help was weakness. That following someone else's playbook meant admitting they didn't know enough.

I chose different.

I've spent over $500,000 on my education — coaches, masterminds, mentors, rooms I had no business being in yet. People who'd already built what I was trying to build.

Do I regret it? Not one dollar.

The only thing I regret is not doing it sooner.

Every dollar compounded. My tools got sharper. My decisions got better. The business grew. The guys I started with are still grinding it out alone — waiting to figure it out on their own.

You've got a choice right now.

Be Right.

Protect your ego. Figure it out alone. Slow, expensive, and years away from where you want to be.

Be Rich.

Invest in your education. Learn from someone who's already built what you're trying to build. Compress 5 years into one.

That's what this playbook is.
$47 to skip 5 years of expensive mistakes — from someone who paid $500,000 to learn it so you don't have to.

The people who don't get this aren't broke. They're committed to figuring it out the hard way. That's a choice. So is this.

Get the Playbook — $47 →

30-day money-back guarantee. No questions asked.

I believe everyone is capable of success.

That's not a motivational line. I mean it literally.

The problem isn't ability. It's time.

The average person runs out of it. They spend their best years figuring out what someone else already figured out the hard way. They carry lessons that could've been borrowed. They pay prices that didn't have to be theirs to pay.

You don't have to learn everything from your own pain.

That's what mentors are for. That's what books are for. That's what this playbook is — someone else's hard-earned lessons, handed to you before you have to bleed for them yourself.

Pull tomorrow's pain into today's education. Learn it now, while you still have time to act on it.

Everyone gets a shot.
Not everyone gets enough time.
Use mine.

Get the Playbook — $47 →

30-day money-back guarantee. No questions asked.

⚡ Founding Price — Limited Time

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✓
📘 Playbook — English Edition (179 pages, 13 chapters)
✓
📗 Playbook — Spanish Edition (complete translation included)
🎁
Bonus: Job Cost Calculator — know if you're making money on every job
🎁
Bonus: Weekly Scorecard — track the numbers that actually matter
✓
📱 Instant digital delivery

You've spent more than this at Home Depot for one job.

Most contractors lose more than $47 before 9am on a bad job.

One extra close this month pays for this 200x over.

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30-Day Money-Back Guarantee. If this playbook doesn't pay for itself on your next job, email us and get a full refund. No questions asked. Zero risk.
Got Questions?

Frequently Asked Questions

Yes. Built from David's experience in roofing, but the system applies to every home service business: HVAC, plumbing, electrical, landscaping, painting, restoration, concrete, windows, pest control — you name it. Job costing, pricing, team building, scorecard: universal across every trade. Whether you're running a roofing crew, an HVAC company, a plumbing operation, or a painting business — the system is the same.
You're the perfect audience. Skip to Chapter 13 first to avoid the mistakes David made in his first five years. Then go back and build everything right from day one. This playbook saves you years of painful trial and error — knowledge David paid for with real money and real mistakes.
Yes. Instant delivery to your email right after purchase. English edition, Spanish edition, Job Cost Calculator Google Sheet, Scorecard Template — everything lands in your inbox within minutes. You can start reading and implementing immediately.
Simple: if you read the playbook, apply the principles to your next job or business decision, and don't find value — email us within 30 days for a full refund. No questions asked. We don't believe this will happen, but we stand behind the work completely. Your $47 is not at risk.
The playbook is David's entire framework — everything you need to implement on your own schedule. Coaching is David personally reviewing YOUR business, YOUR numbers, and giving you a custom 90-day plan for your specific situation. Start with the playbook, then book a session when you're ready to accelerate.
Honestly? Because this is the founding release and we want it in the hands of as many real contractors as possible first. The information inside is worth 100x this — one correctly priced job could return $10K+ from a single insight. At $97 (which is where it's going after the founding period), it's still a no-brainer. At $47 it's a complete steal and we know it. Lock it in before the timer runs out.
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About the Author

From the Roof to the Boardroom

"I didn't start with a business plan. I started with a shovel."

David, age ~20 — first year in roofing

David Reyes as a young laborer

My name is David Reyes. Most people know me as the CEO of Green Ladder Roofing — a company doing over $10 million a year in Southern California.

What most people don't know is where I started.

I was a laborer. A kid on a crew, hauling shingles in the heat, learning the trade from the ground up — literally. No business degree. No connections. No safety net.

Just the belief that if I worked hard enough and paid close enough attention, I could build something real.

It took years. It took mistakes I'm not proud of. And it took learning — from mentors, from failures, from the field — that the gap between a $300K contractor and a $3M contractor isn't talent. It's systems. It's process. It's knowing what the top operators know.

That's exactly what I put in this playbook.

This isn't theory. Every strategy, every system, every number in this book came from building a real company with real people in a real market.

If I could go back and hand my younger self a roadmap — this would be it.

— David 'Don Ale' Reyes, CEO, Green Ladder Roofing

🏗️ 10+ Years in the Field 📈 $10M+ in Annual Revenue 🎓 Teaching What Actually Works
🔒 Get the Playbook — $47 (Founding Price)
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